The Pros and Cons of Getting a Website Spokesperson
The Pros and Cons of Getting a Website Spokesperson
Looking for a new way to bring life to your website and generate more interest from those who visit it? These days, the trend for many is to add videos—but not just any video. We’re talking about having an spokesperson on your page who will convey your message to visitors. There are many perks to having this addition to your website. Also, it is important to consider the downsides to it as well. Especially so if you’re newer in the business.
To help you better understand this, we’ve enumerated some of the things you need to know below.
PROS:
Video is a very engaging medium when it comes to marketing. It gives your website a face and makes it easier to relate to. Online, gaining your client’s trust is key to a successful business.
Video is the bestoption when it comes to giving information. People are more likely to pay attention to a spokesperson speaking to them instead of reading a lot of text. The best bit? You can show instead of writing the process out. Visuals are always helpful.
Video is far more comprehensive than text. Every second of your video is capable of delivering information to viewers. In fact, people are better at retaining information that they hear instead of something that they’ve read. While this depends on the script you have written, listening to a web spokesperson is more effective in getting the message across.
You can get really creative with an online video. Remember that there are few rules to how you should present this—if you want to have a story which your website spokes-model would narrate then go for it! If it fits the brand you want to establish, then give it a try. These are things that you cannot do with plain website articles.
CONS:
The main issue with using an online spokesperson is the production cost. Yes, it isn’t the most affordable option and most new businesses might not be able to afford it. There is a lot that goes into producing a video— so do know you’ll be investing a certain amount of money into it.
It eats up bandwidth. Bandwidth is something business owners pay for so they would want to be as efficient with it as possible.
Not everyone would have the time to sit through a presentation. In which case, you’ll still need to put up text information on your website. People will absorb the information without taking up so much of their time.
These are a few of the PROS and CONS when it comes to using a walk on actor for your website. Weigh everything and think about your own needs before deciding whether it’s worth your money or not. Visit Talking Heads Video and learn why you should use video.